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International Marketing, by Pervez N. Ghauri
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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
- Sales Rank: #4163021 in Books
- Published on: 2010-03-01
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 10.39" h x 1.06" w x 7.80" l, .0 pounds
- Binding: Paperback
- 728 pages
About the Author
Professor Pervez N. Ghauri teaches International Marketing and International Business at King's College London.
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