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Telecommunications and Business Strategy, by Richard A. Gershon
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
Telecommunications�and Business Strategy�helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
- Sales Rank: #1621999 in Books
- Published on: 2008-10-24
- Released on: 2008-02-16
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.35 pounds
- Binding: Paperback
- 440 pages
About the Author
Richard A. Gershon Ph.D. (Ohio University), is Professor and co-founder of the Telecommunications and Information Management program at Western Michigan University, where he teaches courses in Telecommunications Management, Law and Policy and Communication Technology. His previous publications include The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 Book of the Year by the National Cable Television Center. Dr. Gershon has received the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio and Television Society (IRTS), and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication. In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University. Dr. Gershon is a founding member of the International Telecommunications Education and Research Association (ITERA) and served as the organizations first President.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great read, even better information
By John Procida
Have Dr. Gershon as a professor and his book lays out all the ins and outs to how the telecommunications business operates in a clear and concise manner. Really good book especially easy to understand alot of the more complex concepts of the industry.
0 of 0 people found the following review helpful.
Good book
By Alban
If you are looking for a general overview of Telco business, you might find this book helpful. My expectations were higher, but still I recommend it, it is not a waste of time.
0 of 0 people found the following review helpful.
Must Read for Telecommunication Graduates
By James S. Vera
Wonderful Insight into the Global Telecom Industry. Well written and concise layout. Written work will remain in my collection of resources.
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